Techniques For Creating Your Own Website DesignMay 9, 2019
Things have changed. Website owners need to sit down and consider whether their site is up to scratch.
What has changed?
A number of things. Firstly, there is a new protocol, HTML5. This promises to facilitate Responsive Design and integrate functions that once required browser plug-ins to work. Secondly, low-powered devices have stormed onto the scene and websites have to be optimised for smartphones and tablets. If you’re not optimised, you risk missing out on huge segments of the market. And finally, the profile of those using the web, I call them “we”, have been evolving to the point where we are no longer impressed by tacky, gimmicky, “bells and whistles” web pages. We would much rather access what we are looking for as quickly as possible, without frivolous distractions.
How should my website look?
Right now, the best designs are focusing squarely on user experience and function. The former relates to intuitive, user-friendly designs that minimise the amount of time new users spend (read waste) to familiarise themselves with the layout and navigate around the website effectively. The latter relates to how the website is managing the ultimate actions that website owners want their visitors to perform. This could range from purchasing products to signing up or reading blog entries.
The good news is that both objectives can be serviced by one basic tenet: simplicity. Below you will find a list of useful ideas to help you build a website that fulfills precisely what you had originally set out to achieve.
1. Remove the clutter.
Crowded websites are not conducive to optimal use and are generally not appreciated by visitors. A lot of extra menu items, links, graphics and unnecessary web pages might have initially been added with the noble intention of giving the website greater scope or breadth. But the notion that people are visiting your site to idle their time away wandering around the wide array of content and pages is not a good one.
People usually visit websites for very specific reasons, and those reasons should coincide with the core purposes of your website. Give them what they want. Don’t distract them.
2. Remove all those colours and fonts.
The general rule for website colours and fonts is only use two or three. It’s true: you can have hundreds of lovely hues and good-looking fonts, but they all invariably add lots of confusion and very little value to your website.
Keep your look clean and simple. Distinguish headings and subheadings by making them bold and larger, or by changing the background colour, not by changing the typeface.
3. Get the most important buttons and content to the top.
If you have important “call to action” buttons that you ultimately want users to click when they visit your website, then try to get as many as possible of them, without cluttering of course, above the so-called fold. It’s always a good idea to make your call to action buttons change in some way when the mouse hovers over them. This helps to make them more attractive and entice visitors to click on them.
In conclusion, a modern website design is very much more about focus and quality, and much less about superfluous fluff. We have recently entered a new age of the internet. An era where users are fully aware that they can get anything and everything they want on the net. They have come to your site because you may be able to help them.